Responsible Gaming It means staying in control of yourself

Responsible gaming means staying in control of how you play — not letting the game control you. It's not complicated; it's really just about building a few simple habits.

Responsible gaming at williamhill rests on three core principles:

• Awareness: Staying aware of your own playing patterns — how long you play and how much you spend
• Control: Managing yourself through deposit limits, time limits, and breaks
• Getting Help: Seeking help without hesitation when you need it

Gaming is a form of entertainment — like watching a film or playing cricket. It becomes a problem when it stops being just entertainment and starts affecting other areas of your life. Responsible gaming helps you keep that line in place.

williamhill is more than a gaming platform — we are committed to building a responsible community. To that end, we uphold a set of firm commitments.

Our Core Commitments

• Accounts are available to users aged 18 and above only — strict age verification is enforced
• Free protection tools available to all users
• Proactively identifying and supporting players in difficulty
• Regular responsible gaming training provided to all staff
• No encouraging excessive play through enticing ads or bonus offers
• Bonus offers suspended for accounts showing problem gambling behaviour

At williamhill, you're in full control of your own gaming. Here are five powerful tools you can use at any time.

Problem gaming or gambling addiction doesn't happen overnight — it builds up gradually. Recognizing the early signs means you can act before things get out of hand.

Think honestly about the past month as you go through the questions below. This isn't a test — it's simply a way to understand where you stand.

Setting limits is straightforward. Just follow the simple steps below:

• 1
  Set a monthly entertainment budget

  Start with your monthly income and subtract your essential expenses. Take a small portion of what's left — an amount you can afford to lose without it affecting your life — and that's your gaming budget.
• 2
  Set a deposit limit on your account

  Log in and go to the "Responsible Gaming" section to set a daily or monthly deposit limit. Reductions take effect immediately.
• 3
  Set a time limit

  Set a daily limit for how long you play. When your time is up, the system will send you a notification.
• 4
  Review your spending regularly

  Check your account transaction history once a week. It keeps you aware of where you stand.
• 5
  Tell a loved one

  Let someone you trust know about your gaming budget. It creates a natural sense of accountability.

Sometimes stepping back is the best decision you can make. williamhill offers two separate break options.

Cooling-Off (Temporary Break)

You can temporarily pause your account for anywhere between 24 hours and 6 weeks. During this period:

• No betting or gaming activity will be permitted
• Any funds already deposited can be withdrawn
• The cooling-off period cannot be shortened once active

Self-Exclusion (Long-Term Break)

Close your account for anywhere from 6 months to permanently. During Self-Exclusion:

• You will not be able to log in to your account
• No marketing messages will be sent
• Cannot be cancelled before the set period ends
• A 24-hour waiting period is required to reactivate your account after the limit expires

When a loved one has a gaming problem, many people don't know where to start. Here are some practical tips.

What to Do

• Talk calmly and without judgment — say "I'm worried" instead of "You're a bad person"
• Mention specific incidents — for example, "You couldn't pay the bills last month"
• Encourage them to seek professional help
• Seek help for yourself too — family members are under pressure as well

What Not to Do

• Don't pay off their debts — it doesn't solve the problem
• Don't make threats out of anger
• Don't blame yourself
• Don't try to handle it alone

Asking for help takes courage. You are not alone — many people have been through this and found their way back to a better life.

williamhill Support

• Live Chat: Available 24/7 on the website
• Email: support@williamhill-bd.com
• Help Center: help-center page Visit

What our support team can do for you

• Helping you set deposit limits and time limits
• Activating a cooling-off period or self-exclusion
• Access your account history and spending details
• Sharing relevant information and resources